Bellagio Jewellers Heritage

Bellagio has been established as the leading specialist in high-end luxury watches and exclusive jewellery since 1955.

Bellagio is home to leading brands in the world. The list of our distinguished partners include Bell&Ross, Bremont, Chopard, Corum, Jacob & Co, Oris, Nomos, Franck Muller, Ulysse Nardin and Bomberg.

As a family owned business we value investment in people and take pride in complimenting the lives of our clients with tangible treasures.

Our superb jewellery collections are the result of years of experience in jewellery manufacturing and dedication to maintaining the highest levels of quality. The Bellagio client deserves only the best so be prepared to be mesmerized.


Bellagio was founded in 1955 by Mr Ismail Ravat, as a small jewellery store in the heart of the Vereeniging C.B.D. In 1965 he brought his son, Mr Ahmed Ravat, into the business. By 1980 they had established a manufacturing division employing some of the most talented goldsmiths available locally.


In 1990, the company was again transformed with the launch of the import division which allowed for sourcing of a unique range of upmarket jewellery from abroad.

With growth plans now turning towards expansion, Bellagio opened its first Johannesburg store in 1996 within the Westgate Shopping Centre.

1999 - CHANGES

In 1999, Ahmed’s son, Mr Mohammed Ravat, was made director and took over management of the Westgate branch. He strengthened the watch and jewellery brand mix, which was totally unique in South Africa.

In the Bellagio mind-set, there does not exist such a thing as ‘good enough’ but only ‘let’s do better’.


In 2006, Bellagio once again astonished the competition and the industry as a whole by opening the third store in Cresta Shopping Centre.

In this spirit and after years of hard work and negotiation, Bellagio opened its doors in South Africa’s premier mall, Sandton City and Nelson Mandela Square on the 1st August 2007.


In 2009, we began the implementation of a new ‘aesthetic design concept’ which is a modern and sophisticated mix of colour and light complemented by beautiful jewellery.

We were officially chosen as exclusive agents in South Africa for Blancpain, Ulysse Nardin, Corum, Jaquet Droz as well as being chosen to represent Glashuette Original and Bell&Ross.

2010 - REBORN

In March 2010, Bellagio opened in the high fashion section of the Eastgate Shopping Mall. In November 2010 Bellagio relocated its boutique in the West Rand to the upmarket Clearwater Mall.

With its current portfolio of stores in the Greater Johannesburg area, Bellagio firmly established itself in the Gauteng Province.

2011 - NEW ERA

The Bellagio Flagship Boutique was launched in the New South East Corner & Protea Court of Sandton City Mall on December 1st, 2011. The Boutique boasts a specific brand environment for each of the brands showcased in the store and is the first of its kind in Africa.

This concept, revolutionary in its design, is of an international standard and comparable with the best in the world.

2012 - ON THE MOVE

With new additions to the management team and an added emphasis on the Bellagio Jewellery Collections, the standard of excellence has been raised even further.

New partnerships with luxury brands Chopard, Audemars Piguet, Jaeger-LeCoultre and Roger Dubuis have been forged, cementing Bellagio as the undoubted leader in the watch and jewellery industry.


In 2014 Bellagio opened its first boutique on the Eastern Coast of South Africa in Durban’s Gateway Theatre of Shopping.

That year, exciting new partnerships were forged with the English watch company Bremont and Tribute watch brand Jean Richard and a renewed relationship with Jacob & Co.


2015 was the year that out of the box thinking brought about a relationship with the watch brand Bomberg, and the launch of the Time Capsule in the Flagship boutique, featuring two of the most exclusive brands, Cristophe Claret and Urwerk.
Bellagio was also chosen to be the exclusive retailer of the award winning German manufactured Nomos Glashutte watches.